Top Drop
Client: Alcon
Agency: Leo Burnett Group
Discipline: Art Direction
Objective
Build awareness and drive trial of Systane’s new product, Complete.
We created an integrated launch plan for Complete that falls under “The Relief is Real” campaign. NEW Systane Complete is the all in one drop that finally gives you dry eye relief so you can live your life on your own terms. My contributions led to a 13.6% sales growth and $6.5 million in sales in under 6 months.
