This frozen custard parlor was designed with the ideals that life should never be taken too seriously. A vibrant color palette and a hand drawn logo emphasize this point.
The owl symbolizes Kopps' Wisconsin roots. This character provides whimsical affirmations on life which appear as a surprise inside the custard cups and again on the back of the menu. Owl feathers are continued in all secondary graphics and signage. While these custard cake boxes are meant for an individual slice, they fit together to form an entire cake for catering purposes. The numbered system makes placing orders easy and circular stickers are paired with custard cakes slices and to-go cups.