megan king

Retail system for Kopp's Frozen Custard
This frozen custard parlor was designed with the ideals that life should never be taken seriously. A vibrant color pallete and a hand drawn logo keep this branding consistant.

'To Go' Packaging
Bold interiors offer whimsical words to remind you to enjoy your life.

Custard Cake Boxes
The owl symbolizes Kopps' Wisconsin roots and provides wise affirmations on life. While these custard cake boxes are meant for an idividual slice, they do fit together to form an entire cake for catering purposes.

Numbered System
The ordering system makes for easy catering. Circular stickers are paired to custard cakes slices and to-go cups. Now one has the ability to order a custard cake made from different flavors. It also makes it easy to distinguish between separate orders.

Outdoor Signage
Owl feathers are continued in all secondary graphics and signage