DIRECTV: Get Your TV Together

Tired of navigating through a maze of options just to watch your favorite shows? Introducing DIRECTV STREAM, the ultimate streaming platform that simplifies your entertainment experience. With DIRECTV STREAM, everything you love to watch is now available in one place.

To celebrate the launch of DIRECTV STREAM, we've curated an unforgettable campaign that brings together the best of live TV and on-demand content like never before. Through a series of iconic mashups, under the message "Get Your TV Together," we've reimagined entertainment.

In our inaugural mashup, tennis legend Serena Williams transformed into Wonder Woman, captivating audiences across channels and sparking a media frenzy. From TV commercials to social-first videos, targeted display ads to immersive AR games, custom Twitter emojis, and even a DC comic book, we've crafted a maximalist campaign to engage and delight audiences at every turn. Get ready to Get Your TV Together like never before.

Partnering with DC Comics, we embarked on an epic journey through the multiverse with our original creation, "Serving Up Justice." This gripping tale, spanning four parts, immerses readers in a world where Serena Williams takes on the mantle of Wonder Woman, teaming up with Diana Prince to combat injustice and confront issues of racial profiling head-on.

4 Comic Book Releases

Book 1: Interior

Featuring an all-female team of writers and illustrators, "Serving Up Justice" is a groundbreaking collaboration that breathes new life into the iconic characters and themes of the DC universe. Available both online and in a limited print run, this comic captivates audiences with its rich storytelling and stunning artwork. But that's not all—immersing readers even further into the adventure, we've created an AR Snap portal that allows fans to step directly into the pages of the comic book and experience the action firsthand.

As we brought this dynamic collaboration to life, we were reminded of the power of storytelling and the impact that it can have. Join us on this extraordinary journey as we redefine what it means to be a hero.