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AT&T TV: HeyGoogle

 OOH

 

Introducing the cutting-edge AT&T TV fueled by Google Assistant and say hello to instant access to your favorite content. With our voice remote, you can effortlessly request anything you want to watch, find curated playlists, seamlessly switch between streaming apps, and even control your smart home devices.

Get ready for some epic entertainment mashups, like "Insecure" VS "Friends" or "Conan" VS "The Not Too Late Show with Elmo," where clever copy lines add an extra layer of fun. We secured 52 screens in Times Square, all operating synchronously, to ensure maximum visibility and impact for our message.

 
 

360 Views of Times Square: synchronous Videos


 

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Client: AT&T
Agency: Critical Mass
Discipline: Senior Art Director