Pace Salsa

Script

MUSIC: (WESTERN THEMED, SPARCE)

OPEN ON BIG DIP MCGRAW IN A STYLIZED WESTERN, TEXAS SETTING
HE WHIPS AROUND TO SPEAK DIRECTLY TO CAMERA

SFX: (WHIP-CROW KAW-SALSY MNEMONIC)
MCGRAW: Feelin’…salsy?: It’s time to challenge your taste buds to a flavor duel.

SFX: (WHIP-CROW KAW-SALSY MNEMONIC)
MCGRAW WHIPS OUT A CHIP AND A JAR OF PACE CHUNKY TEXAS SALSA

SUBTITLE: THE BIG FLAVOR SHOWDOWN
THE FLAVORS APPEAR ONE AT A TIME, IN RAPID SUCCESSION

SFX: (RICOCHET GUN SHOTS)
MCGRAW: DIPEE-KI-YAY!

LINK: Tap to open Messenger.
BUTTON: SEND MESSAGE





Post copy: In this Flavor Showdown, everybody wins. 
Send Pace a message by typing “DIPEE-KI-YAY!” 
or open Messenger to get started.

Pace Posse Street Teams
Big Dip McGraw & his Pace Posse will hit the trail, festivals, suburban malls and city streets, challenging folks far 
and wide to fun flavor duels. Clad in t-shirts with “Big Flavor Showdown” on the front and “Dipee-ki-yay!” on the back, 
the teams will dole out samples in a variety of flavor “challenges”:

Five Paces to Flavor
Blind taste tests to discover and take home a jar of your favorite flavor.

Big Dip McQuiz
Take a quick quiz to find which flavor is your spirit animal and score a money-saving coupon.

Dip Fight!
Pit sampler against sampler to find the quickest dipper in the west. Winners get Pace Salsa premiums.
Everyone takes home a jar of their favorite flavor.

Branded Premiums
T-shirt

Snack tray

Bib-kerchief
Cowboy hat
Jar cozy